Celebrating Life Addiction Free (CLAF)

Celebrating Life is an initiative by Movement for Alternatives and Youth Awareness (MAYA) and Karnataka No For Tobacco an alliance of professionals and organizations working on protection of youth from tobacco, drugs and other substance abuse. The initiative focuses on empowering youth and their guardians with required tools, knowledge, resources and linkages to protect youth from these addictions.

What are the Issues?

  • Tobacco is one of the biggest gateways into drugs.
  • Hookah bars, e-cigarettes and flavoured cigarettes luring youths to use of tobacco / nicotine.
  • Nicotine is one of the most addictive substances in the world.
  • Movies and OTT platforms promoting use of tobacco and other addictive substances.
  • Illegal promotions & advertisements of tobacco at shops
  • Violators circumventing laws as the penalties are negligible.

What we do?

  • We work with education institutions, universities, Government departments and other agencies to strengthen the efforts of of Government in protecting youth from tobacco,
  • Drugs & other addictions through strengthening alliance of organizations, suggesting policy changes, building youth champs and supporting law implementation process.
  • Sensitize and equip Youth to protect them from harms of tobacco and drugs. Support education campus to become Tobacco Free as per the Govt’s mandate. Organize competitions and activities for youth to spread awareness.
  • Engage youth in community level activities to promote healthy living. Develop “Youth Champs” to lead actions and voice their concerns at various forums. Support development of an ecosystem to protect youth from harmful addictions.